{"id":691,"date":"2020-10-11T14:31:00","date_gmt":"2020-10-11T14:31:00","guid":{"rendered":"https:\/\/softpower.world\/?post_type=projekt&p=691"},"modified":"2025-05-23T15:51:55","modified_gmt":"2025-05-23T15:51:55","slug":"soft-opening","status":"publish","type":"projekt","link":"https:\/\/softpower.world\/en\/projekt\/soft-opening\/","title":{"rendered":"soft opening"},"content":{"rendered":"

In October 2020, the 4-member collective soft power<\/em> took over a 137 m\u00b2 project space in the former Sarotti factory in Teilestra\u00dfe 11-13, Berlin-Tempelhof. At the same time, around 40 artists moved into their new studios here \u2013 a new place of artistic production is thus emerging in Teilestra\u00dfe, which we as a collective aimed to contribute to shaping. In this first phase, the soft opening<\/em>, our curatorial approach therefore primarily addressed process, forms of communality, and situatedness. Our soft opening<\/em> aimed at turning the inside out: A slow and ongoing opening ceremony that deals with the immediate environment and the future public of this place. In this process, we pursued the following goals:<\/p>\n\n\n\n

- To create visibility for Teilestra\u00dfe 11\u201313 as a new place of artistic production within the district and within Berlin.
- To create a processual identity for soft power<\/em> as a new cooperative and transdisciplinary art and culture platform online and offline.
- To research and develop alternative economic models and resource utilization for the independent scene.
- To create a participatory knowledge space where ideas with model character can be tested.
- To enable participation in the space itself through local collaborations and to open the space to the perspectives of others.
- To make the event program accessible to diverse audiences.
- To establish, in the long term, an artistic as well as transdisciplinary, politically and socially relevant space.<\/p>\n\n\n\n

Our initial on-site collaboration partners included ErtlundZull (development, design and implementation of a mobile kitchen that can be used for community events in Teilestra\u00dfe, both indoors and outdoors); Laura Bake (political scientist and consultant who advocates for female* leadership in corporate culture and supported us through workshops in the founding phase); Equations Collective (collective from the fields of music, photography, sound and software design who explored our space sonically); and numerous artists from our neighbourhood with whom we exchanged ideas during studio visits.<\/p>\n\n\n\n

One of the many outcomes of this ongoing process was the founding of the Kunstverein soft power e.V. on 23 April 2021.<\/p>","protected":false},"excerpt":{"rendered":"

In October 2020, the 4-member collective soft power<\/i> took over a 137 m\u00b2 project space in the former Sarotti factory in Teilestra\u00dfe 11-13, Berlin-Tempelhof. At the same time, around 40 artists moved into their new studios here \u2013 a new place of artistic production is thus emerging in Teilestra\u00dfe, which we as a collective aimed to contribute to shaping. In this first phase, the soft opening<\/i>, our curatorial approach therefore primarily addressed process, forms of communality, and situatedness. Our soft opening<\/i> aimed at turning the inside out: A slow and ongoing opening ceremony that deals with the immediate environment and the future public of this place. One of the many outcomes of this ongoing process was the founding of the Kunstverein soft power e.V. on 23.4.2021.<\/p>","protected":false},"featured_media":2717,"template":"","meta":{"_acf_changed":false,"footnotes":""},"pro_forder":[101],"pro_mitwirkende":[],"pro_kun":[127,126,125],"pro_tag":[],"pro_type":[63],"class_list":["post-691","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","pro_forder-berliner-senatsverwaltung-fur-kultur-und-europa","pro_kun-equations-collective","pro_kun-ertlundzull","pro_kun-laura-bake","pro_type-kollaboration"],"acf":{"pro_tag":false,"pro_tag_source":{"label":"Tag","type":"taxonomy","formatted_value":false},"pro_type":[63],"pro_type_source":{"label":"Filter","type":"taxonomy","formatted_value":[63]},"pro_date":"seit Oktober 2020","pro_date_source":{"label":"Zeitraum","type":"text","formatted_value":"seit Oktober 2020"},"pro_artist":[127,125,126],"pro_artist_source":{"label":"Namen","type":"taxonomy","formatted_value":[127,125,126]},"pro_with":false,"pro_with_source":{"label":"Mit","type":"taxonomy","formatted_value":false},"pro_link_text":"","pro_link_text_source":{"label":"Verlinkungen","type":"wysiwyg","formatted_value":""},"pro_curated_by":"","pro_curated_by_source":{"label":"Kuratiert von","type":"text","formatted_value":""},"pro_thanks":"Ateliergemeinschaft Teilestra\u00dfe","pro_thanks_source":{"label":"Mit Dank an","type":"text","formatted_value":"Ateliergemeinschaft Teilestra\u00dfe"},"pro_sponsor":"Arbeitsraumprogramm der Kulturverwaltung des Landes Berlin (Berliner Senatsverwatung f\u00fcr Kultur und Europa \/ Kultur R\u00e4ume Berlin)","pro_sponsor_source":{"label":"Gef\u00f6rdert von","type":"text","formatted_value":"Arbeitsraumprogramm der Kulturverwaltung des Landes Berlin (Berliner Senatsverwatung f\u00fcr Kultur und Europa \/ Kultur R\u00e4ume Berlin)"},"pro_photographer":"","pro_photographer_source":{"label":"Fotos","type":"text","formatted_value":""},"pro_access_informationen":"","pro_access_informationen_source":{"label":"Accessibility","type":"text","formatted_value":""},"pro_press_text":"","pro_press_text_source":{"label":"Presse","type":"wysiwyg","formatted_value":""},"pro_budget":"","pro_budget_source":{"label":"F\u00f6rdersumme","type":"text","formatted_value":""},"pro_start_date":"20201001","pro_start_date_source":{"label":"Anfangsdatum","type":"date_picker","formatted_value":"1 October 2020"},"pro_end_date":"20201001","pro_end_date_source":{"label":"Enddatum","type":"date_picker","formatted_value":"1 October 2020"},"pro_date_working":"","pro_date_working_source":{"label":"Arbeitszeitraum","type":"text","formatted_value":""},"pro_place":"","pro_place_source":{"label":"Ort","type":"text","formatted_value":""},"pro_gallery":[2717,1409,2127,914,764,2336],"pro_gallery_source":{"label":"Gallery","type":"gallery","formatted_value":[2717,1409,2127,914,764,2336]},"pro_related_programs":[71],"pro_related_programs_source":{"label":"Siehe auch - Programm","type":"relationship","formatted_value":[{"ID":71,"post_author":"4","post_date":"2021-02-18 00:00:00","post_date_gmt":"2021-02-18 00:00:00","post_content":"\n

Charlotte Rohde ist (Schrift-)Designerin und multidisziplin\u00e4re K\u00fcnstlerin, die an der Schnittstelle von Bild und Sprache arbeitet. Sie forscht zu Hyperfemininit\u00e4t, Pop-\/Internetkultur und Vertrauens\u00f6konomie; Schrift als Erweiterung des K\u00f6rpers und wie sie feministische Diskurse in der Gesellschaft pr\u00e4gen kann. Im Auftrag von soft power<\/em> entwickelt Charlotte seit 2021 die variable Schrift NewEdge 666. Die Schriftart wird seit Mai 2021, also bereits vor ihrer Fertigstellung, von soft power<\/em> genutzt, um die fortlaufende Weiterentwicklung der Schrift im Prozess sichtbar zu machen.<\/p>\n\n\n\n

Charlotte ist derzeit Gastprofessorin f\u00fcr Typografie und Type Design an der Bauhaus Universit\u00e4t Weimar. Sie hat Vortr\u00e4ge gehalten u.a. an der Princeton University (2022), AdbK N\u00fcrnberg (2022), UdK Berlin (2022), Forward Festival Berlin (2022), Kunstverein Bielefeld (2022), Kunsthochschule Kassel (2022), Burg Giebichenstein Halle (2021), Aalto University Finland (2021), HfBK Bremen (2021) und Central Saint Martins London (2020). Charlottes Arbeiten wurden zuletzt in Ausstellungen u.a. bei Havarie Space\/Autohaus Autohaus Kassel, DE (2022), MU Eindhoven, NL (2022), MK G Hamburg, DE (2022) und bei soft power<\/em> (2021) gezeigt.<\/p>\n","post_title":"New Edge666","post_excerpt":"Charlotte Rohde ist (Schrift-)Designerin und multidisziplin\u00e4re K\u00fcnstlerin, die an der Schnittstelle von Bild und Sprache arbeitet. Sie forscht zu Hyperfemininit\u00e4t, Pop-\/Internetkultur und Vertrauens\u00f6konomie; Schrift als Erweiterung des K\u00f6rpers und wie sie feministische Diskurse in der Gesellschaft pr\u00e4gen kann. Im Auftrag von soft power<\/i> entwickelt Charlotte seit 2021 die variable Schrift NewEdge 666. Die Schriftart wird seit Mai 2021, also bereits vor ihrer Fertigstellung, von soft power<\/i> genutzt, um die fortlaufende Weiterentwicklung der Schrift im Prozess sichtbar zu machen.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"new-edge666","to_ping":"","pinged":"","post_modified":"2025-05-23 15:48:32","post_modified_gmt":"2025-05-23 15:48:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/softpower.world\/?post_type=projekt&p=71","menu_order":0,"post_type":"projekt","post_mime_type":"","comment_count":"0","filter":"raw"}]},"pro_related_products":[485],"pro_related_products_source":{"label":"Siehe auch Shop","type":"relationship","formatted_value":[{"ID":485,"post_author":"1","post_date":"2021-03-20 19:47:53","post_date_gmt":"2021-03-20 19:47:53","post_content":"\n

unfinished business<\/em> Merch Edition anl\u00e4sslich der ersten soft power e.V. Mitgliederversammlung 2021, mit Logo- und Adressschriftzug in der von Charlotte Rohde entworfenen soft power NewEdge 666<\/em> in ihrem derzeitigen unvollendeten Zustand.<\/p>\n","post_title":"soft power Shirt unfinished business<\/i>","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"soft-power-shirt-unfinished-business","to_ping":"","pinged":"","post_modified":"2025-01-17 23:41:11","post_modified_gmt":"2025-01-17 23:41:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/softpower.world\/?post_type=produkt&p=485","menu_order":0,"post_type":"produkt","post_mime_type":"","comment_count":"0","filter":"raw"}]}},"_links":{"self":[{"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/projekt\/691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/types\/projekt"}],"version-history":[{"count":19,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/projekt\/691\/revisions"}],"predecessor-version":[{"id":2719,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/projekt\/691\/revisions\/2719"}],"acf:post":[{"embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/produkt\/485"},{"embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/projekt\/71"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/media\/2336"},{"embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/media\/764"},{"embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/media\/914"},{"embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/media\/2127"},{"embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/media\/1409"},{"embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/media\/2717"}],"acf:term":[{"embeddable":true,"taxonomy":"pro_kun","href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/pro_kun\/126"},{"embeddable":true,"taxonomy":"pro_kun","href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/pro_kun\/125"},{"embeddable":true,"taxonomy":"pro_kun","href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/pro_kun\/127"},{"embeddable":true,"taxonomy":"pro_type","href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/pro_type\/63"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/media\/2717"}],"wp:attachment":[{"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/media?parent=691"}],"wp:term":[{"taxonomy":"pro_forder","embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/pro_forder?post=691"},{"taxonomy":"pro_mitwirkende","embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/pro_mitwirkende?post=691"},{"taxonomy":"pro_kun","embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/pro_kun?post=691"},{"taxonomy":"pro_tag","embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/pro_tag?post=691"},{"taxonomy":"pro_type","embeddable":true,"href":"https:\/\/softpower.world\/en\/wp-json\/wp\/v2\/pro_type?post=691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}