As part of a processual realignment of digital strategies and online presence, soft power worked with Studio ABO over a period of eight months. Studio ABO (Tra My Nguyen, Ozan Şanal, Hüseyin Burak Yel und Ahmet Erdem Şentürk) is a visual communication and design collective based in Berlin and Istanbul. Approaching the interface of cultural, commercial and research projects, they create visual strategies in both digital and print. The design and development of the new soft power website is kindly funded through NEUSTART KULTUR in the programme section KULTUR.GEMEINSCHAFTEN by the Federal Government Commissioner for Culture and the Media (BKM) and the Cultural Foundation of the German Federal States (KSL).